Let your voice do the work to market your audio formats on how to make money. The most important thing is not the words you say, but how you say them that will make the difference.
So how do you sound? Do a quick voice audit. The most annoying sounds that will cause any prospect to tune out are: too nasal a sound (whining); too high a pitch (nervous sound); insincere tone (just wants my money); and a monotone sound (boring).
Make your voice powerful but trusting with these 5 key elements for delivery:
Key #1: sustained breathing method
Breathe from the diaphragm to make your voice last. Practise taking deep breaths so your shoulders do not rise; instead, mind-direct your breath to come from under the rib cage area. That's where your diaphragm is located and it acts like a bellows. You will achieve controlled effects to sound like an expert.
Key #2: show sincerity:
Lower your tone slightly. This will convince the listener that you are trustworthy and friendly. Speak in a conversational tone as if you are telling your best friend about this great product that you've discovered. Showing respect to your listener should shine through your voice.
Key #3: pace is critical:
Vary your pace of speaking. Don't rush through everything too quickly, or go too slowly; but change it up. Be sharp with beginnings and endings of your words to communicate clearly.
Key #4: words to emphasize:
Spice up your delivery by making the adjectives and verbs sound exciting. Say them with intensity, or quieter, or mysteriously. Can you say "yes" 5 different ways? Try it as an exercise to give your voice variety and eliminate any monotone.
Key #5: pause for effect:
Use pauses in your delivery to convey a climax or an emphasis of thought. This is a key technique used by actors. This brings you closer to persuading the listener because you speak with passion about your product.
If you follow these key elements to making your voice pleasant, then you will increase your customer base. The bottom line to consider is if the listener will be enticed to buy, or simply click off your audio. Mack Michaels is a great example of convincing one to join his club because of his genuine sincerity conveyed through the sound of his voice. Judge for yourself as you check this one out.
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