If I was just starting my information product business and had no profile, this is what I'd do in order to get started.
I'd quickly try to establish myself as an expert. But I'd leverage off the expertise of others.
Now the top guys in your industry or field may not know you. But they do know each other.
So, I'd try to position myself as a kind of public relations expert.
I'd go to each expert in the field I'm interested in and say: "I've got this idea. I'm putting together a book with a compilation of audio interviews on the world's greatest copywriters".
And if my field was something else, say music or health, I'd do exactly the same thing. I'd try to talk to them on the phone and really project a passion for what I was proposing.
But if I couldn't get them on the phone I'd try to project it in an email. I'd say: "I'm planning on interviewing Bob Bly, Clayton Makepeace, Joe Vitale, John Carlton and Ted Nicholas. I'd also like to interview you".
I'd explain that I'm going to turn the interviews into transcripts which in turn will become a book that I plan on getting up on Amazon. I'd tell them about a Web site dedicated to the book.
That I'd be doing joint ventures...And that "I'm going to promote this like you wouldn't believe".
They'd be crazy not to come onboard.
Why? Because by grouping them with other experts in their field, I'm reinforcing the perception that they too are an expert.
Plus, I'm doing all the promotion and distribution that they can leverage of.
Think about all the experts who contributed to the smash hit documentary, the Secret; people like Bob Proctor and Jack Canfield.
How better known are they because of their participation in that film.
It's a no-brainer when you think about it. Try it some time.
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