The Power of Using Audio Marketing to Grow Your Online Business

Growing your online business can be rather difficult if you do not know how to market it. I'm sure by now you have heard of tons of ways that you can market you online business, some probably that seem helpful and others that may seem pointless. In this article I want to talk about one proven way to effectively market you and or your business online. What I am referring to is audio marketing. You probably aren't even aware of how much you are effected by audio marketing your self, it's literally everywhere.

Now what you need to ask yourself is, Am I using audio when marketing my online business, and if not how come? Some recent studies show that using audio has become an even more powerful way to promote online then even video, due to It's convenience and versatility. There are several ways that you can implement audio into your marketing plans, so let me go over a few of them with you to give you a little taste of what you can do with audio marketing,

Build A Big List - If you have been dealing with online marketing for any period of time you've probably heard the term "it's in the list" a million times by now. The truth is that it's not always about the list, but having a good quality mailing list can be very beneficial and more profitable then if you didn't have one. A simple way that you can use audio to build a bigger list is to just add an audio message to your squeeze page or landing page. In this message you can introduce who you are and what do have to offer your prospects. You can let them know exactly how they will benefit by joing your mailing list. Sometimes a 45 second audio can be a lot more effective then a long wordy squeeze page.

Create Audio Information Products - Creating these types of products are really great ways to get quality information out whether it be to build a good reputation as an expert in your niche by giving these audio or way or by selling them as just audio guides that can be sold for a little more then a normal eBook.

Audio Testimonials -This has become an increasing popular way to use audio marketing. Now a days many of the most successful internet marketers are displaying audio testimonials from satisfied customers or clients. Having audio testimonials on your site can really ramp up your sales and your credibility.

These were just a few of the many ways that audio marketing can really give your online business a real boost. Since in most cases it is very easy to use audio marketing no matter what level you are on, so it really levels out the playing field when it comes to internet marketing.

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Marketing Strategy Tip - How to Gain Access to Business Experts For Audio Interviews

Here some marketing strategys on how you can get business experts to agree to an interview.

This advice is not going to amaze you but it's really, really simple and it's something that everyone can do. You just simply ask.

In your day to day life you are encountering business experts all the time and you have the opportunity to say, "Hey, you are really good at what you do. Would you be willing to do an interview with me?" That is exactly what I did when I got the interview with Mark Joiner. Mark was a subscriber on one of my websites and I remember seeing his name come through and that he'd signed up.

He emailed me and asked me a question about my site and then I emailed him back and I said, "I know who you are. Nice to meet you," I answered his question and then he emailed me back and thanked me. I don't know if I just blatantly said, "Hey, would you be willing to do an interview for my site?"

I interviewed him first and then he invited me to be interviewed for a membership site he was promoting at the time.

Here is another example of a way I was able to get a business expert to agree to an interview, It was with a se;f publishing expert named Mike Simonic. Mike is relatively unknown to most people. He was a million dollar publisher of a special effects cookbook. He had a problem with one of my websites and he called me on the phone. He said, "Hey, I'm having problems logging in to your web site, what's the deal?" I helped him out and I said, "Hey, what do you do?" He says, "Well, I'm a publisher and I published this special effects cookbook." That sounded really cool and he sold a million copies of it. I mean a real millionaire self publisher.

His idol was Ted Nicholas and he'd been interviewed in a lot of news papers, and I asked if he'd be willing to do an interview and he let me interview him about his success.

This is the way way I was able to secure an interview with Bob Bly and Ben Settle. I remember I emailed each of them after seeing their newsletters. Before we even met and I said, "This guy is a good copywriter." He sounded like Gary Halbert.

But a simple email or phone call is all you need and you can have access to any business expert you need to interview.

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Build Your Business Online - Why Bother With Audio?

When it comes to deciding what you will or won't do to promote and build your business online that decision should always be based on the big benefit for the customer first and your business second. Audio streaming is a decision you should make by informed choice. There are several things to consider when making that choice.

What are the big benefits audio adds to your ability to promote and build your business online? One of the first things audio does is it improves your ability to make a connection. When it comes to the way you communicate with a visitor to your website some of those visitors prefer to read, some prefer to listen, and some prefer to see things.

Yet, no matter the visitor's preferred method of communication audio does something that visitor isn't even consciously aware of. Audio enhances the human connection. This happens immediately and instantaneously.

Rather than your website simply being a domain name with content all of a sudden the visitor realizes there's a real live human being associated with or behind that website. Not only is this comforting it also reduces the level of distrust that visitor has when they click on your website.

The next thing audio does instantaneously and automatically is it engages the visitor. Listening to someone else requires an active decision on the listener's part. Plus once that listener decides to listen their mind adds dimension, emotion, and associations to that voice.

The listener understands there's a real person speaking to them from that website. At this point not only does audio improve your ability to open a connection and engage the visitor it does one more very important thing. The audio on your website does something that determines your success when it comes to building and promoting your business online.

Audio increases your ability to start a relationship with the listener. As that visitor hears your voice and makes associations with the words spoken becoming engaged with the message that listener is also engaging with YOU. This engagement is critically important.

If you plan to sell anything to anyone online or use your web presence to attract potential buyers you must develop the ability to start relationships that transition strangers into buyers. No matter what you sell. No matter what else you do or don't do.

From the visitor's perspective audio brings you to life. It gives them a sense of who you are and what you represent. It helps them connect and engage with you and decide if you may be just the person with just the solution they're looking for.

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