The Power of Using Audio Marketing to Grow Your Online Business

Growing your online business can be rather difficult if you do not know how to market it. I'm sure by now you have heard of tons of ways that you can market you online business, some probably that seem helpful and others that may seem pointless. In this article I want to talk about one proven way to effectively market you and or your business online. What I am referring to is audio marketing. You probably aren't even aware of how much you are effected by audio marketing your self, it's literally everywhere.

Now what you need to ask yourself is, Am I using audio when marketing my online business, and if not how come? Some recent studies show that using audio has become an even more powerful way to promote online then even video, due to It's convenience and versatility. There are several ways that you can implement audio into your marketing plans, so let me go over a few of them with you to give you a little taste of what you can do with audio marketing,

Build A Big List - If you have been dealing with online marketing for any period of time you've probably heard the term "it's in the list" a million times by now. The truth is that it's not always about the list, but having a good quality mailing list can be very beneficial and more profitable then if you didn't have one. A simple way that you can use audio to build a bigger list is to just add an audio message to your squeeze page or landing page. In this message you can introduce who you are and what do have to offer your prospects. You can let them know exactly how they will benefit by joing your mailing list. Sometimes a 45 second audio can be a lot more effective then a long wordy squeeze page.

Create Audio Information Products - Creating these types of products are really great ways to get quality information out whether it be to build a good reputation as an expert in your niche by giving these audio or way or by selling them as just audio guides that can be sold for a little more then a normal eBook.

Audio Testimonials -This has become an increasing popular way to use audio marketing. Now a days many of the most successful internet marketers are displaying audio testimonials from satisfied customers or clients. Having audio testimonials on your site can really ramp up your sales and your credibility.

These were just a few of the many ways that audio marketing can really give your online business a real boost. Since in most cases it is very easy to use audio marketing no matter what level you are on, so it really levels out the playing field when it comes to internet marketing.

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Marketing Strategy Tip - How to Gain Access to Business Experts For Audio Interviews

Here some marketing strategys on how you can get business experts to agree to an interview.

This advice is not going to amaze you but it's really, really simple and it's something that everyone can do. You just simply ask.

In your day to day life you are encountering business experts all the time and you have the opportunity to say, "Hey, you are really good at what you do. Would you be willing to do an interview with me?" That is exactly what I did when I got the interview with Mark Joiner. Mark was a subscriber on one of my websites and I remember seeing his name come through and that he'd signed up.

He emailed me and asked me a question about my site and then I emailed him back and I said, "I know who you are. Nice to meet you," I answered his question and then he emailed me back and thanked me. I don't know if I just blatantly said, "Hey, would you be willing to do an interview for my site?"

I interviewed him first and then he invited me to be interviewed for a membership site he was promoting at the time.

Here is another example of a way I was able to get a business expert to agree to an interview, It was with a se;f publishing expert named Mike Simonic. Mike is relatively unknown to most people. He was a million dollar publisher of a special effects cookbook. He had a problem with one of my websites and he called me on the phone. He said, "Hey, I'm having problems logging in to your web site, what's the deal?" I helped him out and I said, "Hey, what do you do?" He says, "Well, I'm a publisher and I published this special effects cookbook." That sounded really cool and he sold a million copies of it. I mean a real millionaire self publisher.

His idol was Ted Nicholas and he'd been interviewed in a lot of news papers, and I asked if he'd be willing to do an interview and he let me interview him about his success.

This is the way way I was able to secure an interview with Bob Bly and Ben Settle. I remember I emailed each of them after seeing their newsletters. Before we even met and I said, "This guy is a good copywriter." He sounded like Gary Halbert.

But a simple email or phone call is all you need and you can have access to any business expert you need to interview.

Downloadable Audio Books Rapidly Rising in Popularity   How to Use Audio in Business   Using Videos In Your Website   

How to Fix Your Voice For Marketing With Podcasts and Videos!

Let your voice do the work to market your audio formats on how to make money. The most important thing is not the words you say, but how you say them that will make the difference.

So how do you sound? Do a quick voice audit. The most annoying sounds that will cause any prospect to tune out are: too nasal a sound (whining); too high a pitch (nervous sound); insincere tone (just wants my money); and a monotone sound (boring).

Make your voice powerful but trusting with these 5 key elements for delivery:

Key #1: sustained breathing method

Breathe from the diaphragm to make your voice last. Practise taking deep breaths so your shoulders do not rise; instead, mind-direct your breath to come from under the rib cage area. That's where your diaphragm is located and it acts like a bellows. You will achieve controlled effects to sound like an expert.

Key #2: show sincerity:

Lower your tone slightly. This will convince the listener that you are trustworthy and friendly. Speak in a conversational tone as if you are telling your best friend about this great product that you've discovered. Showing respect to your listener should shine through your voice.

Key #3: pace is critical:

Vary your pace of speaking. Don't rush through everything too quickly, or go too slowly; but change it up. Be sharp with beginnings and endings of your words to communicate clearly.

Key #4: words to emphasize:

Spice up your delivery by making the adjectives and verbs sound exciting. Say them with intensity, or quieter, or mysteriously. Can you say "yes" 5 different ways? Try it as an exercise to give your voice variety and eliminate any monotone.

Key #5: pause for effect:

Use pauses in your delivery to convey a climax or an emphasis of thought. This is a key technique used by actors. This brings you closer to persuading the listener because you speak with passion about your product.

If you follow these key elements to making your voice pleasant, then you will increase your customer base. The bottom line to consider is if the listener will be enticed to buy, or simply click off your audio. Mack Michaels is a great example of convincing one to join his club because of his genuine sincerity conveyed through the sound of his voice. Judge for yourself as you check this one out.

Downloadable Audio Books Rapidly Rising in Popularity   How to Use Audio in Business   Using Videos In Your Website