When it comes to deciding what you will or won't do to promote and build your business online that decision should always be based on the big benefit for the customer first and your business second. Audio streaming is a decision you should make by informed choice. There are several things to consider when making that choice.
What are the big benefits audio adds to your ability to promote and build your business online? One of the first things audio does is it improves your ability to make a connection. When it comes to the way you communicate with a visitor to your website some of those visitors prefer to read, some prefer to listen, and some prefer to see things.
Yet, no matter the visitor's preferred method of communication audio does something that visitor isn't even consciously aware of. Audio enhances the human connection. This happens immediately and instantaneously.
Rather than your website simply being a domain name with content all of a sudden the visitor realizes there's a real live human being associated with or behind that website. Not only is this comforting it also reduces the level of distrust that visitor has when they click on your website.
The next thing audio does instantaneously and automatically is it engages the visitor. Listening to someone else requires an active decision on the listener's part. Plus once that listener decides to listen their mind adds dimension, emotion, and associations to that voice.
The listener understands there's a real person speaking to them from that website. At this point not only does audio improve your ability to open a connection and engage the visitor it does one more very important thing. The audio on your website does something that determines your success when it comes to building and promoting your business online.
Audio increases your ability to start a relationship with the listener. As that visitor hears your voice and makes associations with the words spoken becoming engaged with the message that listener is also engaging with YOU. This engagement is critically important.
If you plan to sell anything to anyone online or use your web presence to attract potential buyers you must develop the ability to start relationships that transition strangers into buyers. No matter what you sell. No matter what else you do or don't do.
From the visitor's perspective audio brings you to life. It gives them a sense of who you are and what you represent. It helps them connect and engage with you and decide if you may be just the person with just the solution they're looking for.
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